The ReThrift brand
Everything you need to represent ReThrift consistently — logos, colors, type and the social cover. Grab the assets below.
Brand guidelinesLogos
Click any asset to open / download the SVG.
Social cover
Open Graph / share image, served live at /opengraph-image.
Colors
Indigo
Primary
#6366F1Indigo Deep
Buttons / links
#4F46E5Coral
Warm accent
#FB7185Ink
Text / dark surface
#1E1B2ESlate
Muted text
#6B7280Mist
Light surface
#F5F6FBTypography
Display · Sora
Post what you need.
Headlines, logo wordmark, section titles.
Body · Inter
Clear, neutral and highly legible — used across the product UI and long-form copy.
Body, labels, buttons, captions.
Usage
Do
- Keep clear space around the mark equal to the height of the “R”.
- Use the inverse lockup on dark or photographic backgrounds.
- Use the indigo gradient only on the mark; keep the wordmark solid.
Don’t
- Don’t recolor, stretch, rotate or add shadows to the logo.
- Don’t place the primary (dark) wordmark on low-contrast backgrounds.
- Don’t recreate the mark in a different typeface.